Social media have transformed the way we communicate and consume and have become a very attractive space to launch new projects, though competition is increasing. This is one of the main conclusions of nonick, the conference held in Bilbao about social networks and online communities, the new trend of the Internet.
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Zaryn Dentzel, the creator of Tuenti, the most successful and important social network among young people all over Spain, will close the nonick 2010 conference. Dentzel, now 27, created Tuenti when he was 23. Now based in Madrid, he first came to Spain on an exchange program while still a student in the US. It was then that he created Tuenti, at first trying it out only on his closest social circle. Now, four years later, Tuenti has 8 million users, almost all of them students, who use it on a daily basis.
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